<The Wrong Gallery> is a 1:6 scale reproduction of the New York’s smallest exhibition space. Measuring at an unprecedented one square meter, <The Wrong Gallery> was located at 516 A ½ West 20th Street in Chelsea from 2002 to 2005.
Squeezed between renowned galleries in the thumping heart of New York’s contemporary art world, <The Wrong Gallery> parodied the canons of modern-day show spaces. Its exhibition program and artistic experimentations were conceptualized and directed by Maurizio Cattelan, Ali Subotnick and Massimiliano Gioni, and have over 30 exhibitions featuring works by Lawrence Weiner, Elizabeth Peyton, Paul McCarthy and many more.
When the lease ended they rehoused the gallery at the Tate Modern. Following this exhibition an edition of 2500 mini galleries were produced and have been shown all around the world. <The Wrong Gallery> thereafter became a call to owners to become curators of their own shows - “you open the door, turn on the light, install a work and become the curator you’ve always imagined you could be by organizing your own personal gallery program.” Conceptually it’s a jibe at the art world and its systems; as the creators say ‘The Wrong Gallery is the back door to contemporary art, and it’s always locked.’
Source: The Guardian/ Paddle8/ Gow Langsford Gallery.